WealthWise, an independent financial advisory firm, needed copy that built trust with potential clients while avoiding the jargon-heavy language common in the sector. Their old site failed to clearly explain their services or establish authority, resulting in low conversion rates and lost leads.
Our role was to create fresh, persuasive landing page copy that communicated expertise, built credibility, and guided prospects smoothly toward booking a consultation.
The refreshed landing page helped WealthWise:
Achieve a 45% increase in consultation bookings within the first quarter
Reduce bounce rate by 30% on the financial services page
Strengthen brand perception as approachable, trustworthy, and an expert in wealth management
The result was a website experience that reassured hesitant prospects and converted them into loyal clients.