FlowTrack, a growing SaaS productivity startup, needed content that could simplify its technical product while highlighting the value to everyday users. Their challenge was twofold: trial users weren’t converting to paid plans, and their landing page copy was overly technical, alienating non-technical decision-makers.
Our task was to create copy that clarified the value proposition, motivated trial users, and positioned FlowTrack as an intuitive yet powerful solution for businesses.
Benefit-Driven Messaging – Shifted focus from technical features to real-world outcomes: saved time, increased team efficiency, and reduced stress.
Optimised Onboarding Sequence – Built a 5-part email flow guiding users from sign-up to paid plan, with each message tackling objections and reinforcing benefits.
Conversion-Focused Landing Page – Rewrote landing page copy with a sharp value proposition, social proof, and clear CTAs that aligned with the onboarding emails.
The new copy gave FlowTrack’s marketing a noticeable lift:
38% increase in trial-to-paid conversions within 60 days
Email open rates improved from 21% to 46%
Landing page bounce rate reduced by 25%, keeping visitors engaged longer
The streamlined, benefit-driven messaging made the product’s value crystal clear, driving measurable growth in subscriptions and engagement.
