Project detail

Financial Services Landing Page

Developed trust-driven website copy for a financial advisory firm, focused on clarity, authority, and lead generation.

Client/Company

WealthWise Investments

Industry

Finance/E-commerce:

Category

Website Copy

Target Audience

High-earning Professionals Seeking Investment Advice

Purpose

Lead Generation & Credibility

Tone & Voice

Professional | Reassuring | Trustworthy

Date

August 2, 2025

Live Link

Project Overview:

WealthWise, an independent financial advisory firm, needed copy that built trust with potential clients while avoiding the jargon-heavy language common in the sector. Their old site failed to clearly explain their services or establish authority, resulting in low conversion rates and lost leads.

Our role was to create fresh, persuasive landing page copy that communicated expertise, built credibility, and guided prospects smoothly toward booking a consultation.

Key Features:

  • Clarity Over Jargon – Stripped away unnecessary technical terms, replacing them with simple, relatable explanations of services and benefits.
  • Trust Signals – Emphasised years of experience, client testimonials, and regulated status to reassure readers of credibility and professionalism.
  • Compelling CTA Flow – Strategically placed CTAs (“Book a Free Consultation”) across the page to capture leads at peak interest points.

Result

The refreshed landing page helped WealthWise:

  • Achieve a 45% increase in consultation bookings within the first quarter

  • Reduce bounce rate by 30% on the financial services page

  • Strengthen brand perception as approachable, trustworthy, and an expert in wealth management

The result was a website experience that reassured hesitant prospects and converted them into loyal clients.

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